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Contact Susan Cohen-Johnson
Staff Candidate for the KPFK Local Station Board
Long Statement
Dear Fellow KPFK Supporters,
My short-form motto for the station is Social Justice and Promotion of Cultures (including music, arts, cutting edge ideas, etc.). But you cant spread ideas and culture without your broadcast MEDIUM (radio, internet, etc.). Everyone says that PROGRAMMING must be improved, but no one says specifically how, or in what direction. But add ON-LINE service to it, and update it.
STRIP programming, like Democracy Now, Sojourner Truth, and others, has proved its ability to make money. That usually means PAID programmers for those strips, but the COMMUNITY volunteers deserve air time too. If they are paid programmers they are journalists under the direction of management, and by definition not free voices directly from their communities. We need these Paids and Volunteers in Balance. YOUNG new blood is always a good investment, but they need to learn how to make good radio from those who know how to.
Everyone agrees that LISTENERSHIP should be increased but no one agrees on how. Everyone agrees that we need more MONEY but no one seems to know how, with proven results, except me.
Everyone blames each other for our LACK OF MONEY, but the real blame is:1) When Bush/s were in power, money and volunteerism flowed into KPFKs doors. Not now. 2) Everyone is on their smart phones and on the internet now, KPFK needs to get On Line.3) Trillions of dollars were given to the big banks in 2008 by Bush AND Obama, and the Great Recession ensued, jobs are going overseas, and jobs are being outsourced, no one has a job with benefits now.4) Single-format radio stations with music or talk (like KPCC) are much easier to fundraise around.
LSBs therefore PNB members are elected based upon WHO SOUNDS THE MOST LEFTY. Therefore they and all their hires don't know how to run a non-profit RADIO STATION BUSINESS.
By 1996 when I had been Membership Director at KPFK for ten years, we had THREE FunDrives per year, TEN days each, which paid for our entire budget.
I went to lots of Development and Marketing classes. I introduced Personal Computers to KPFK. I have run the phone answering rooms that support the station and 1/5 of Pacifica National. I MANAGED AND TRAINED THE VOLUNTEERS. I instituted Spanish Pledge Forms, and other instruments. I worked the Front Desk and heard many a complaint from callers about KPFK. Please vote for me and for folks on the CandidateSlate.org. I am more Lefty than most, but I believe in conserving what is knowledgeable and working. We used to have an INTERNSHIP Program with a director and a grant (KPFA has one).
Our communities give us money, volunteers, staff, and feedback.
For 10 years, I had a SHOW, about public affairs, and I was a Board Op. I know I can add to the money-making ability of the station, by the honor of serving on this board. I respectfully ask for your vote.
Thank You,Sue Cohen Johnson 3rd1000Yrs@gmail.com PacificaKPFK2014.com
Biography
Hello,
My short-form motto is Social Justice and Promotion of Cultures
PROGRAMMING must be improved, but no one says specifically how. No two people agree on how or in what direction. We are time tested, I say don't change it too much. But add ON-LINE service to it, keep updating it.
STRIP programming, has proven itself, that usually means PAID programmers, but as such they are employee journalists, and not free voices directly from their COMMUNITIES. We need these in BALANCE.
Everyone agrees that LISTENERSHIP should be increased but no one agrees on how.
Everyone agrees that we need more MONEY but no one seems to know how, except me.
Station Boards and National Boards are elected based upon WHO SOUNDS THE MOST LEFTY. So their hires do not know how to run a non-profit RADIO STATION BUSINESS.
When I was Subscriptions Director in 1996, we had THREE FunDrives per year, TEN days each, that paid for our entire YEAR. I introduced PC computers for our Subscriptions. I run the pledge rooms that support the station and 1/5 of Pacifica National and PRA.
Please vote for me, and the folks on the CandidateSlate.org
Sue Cohen Johnson 3rd1000Yrs@gmail.com PacificaKPFK2014.com
 
Answers to Candidate Questionnaire
1. In what ways is the station moving in a positive direction, that you would want to continue or perhaps improve?
  Current Positives: The previous manager started lots of good development projects that need to be carried on. The new recruiting of young community volunteers needs to be carried through in a way that adds to the station, and fleshes out departments in a helpful contributory way. The good-will we had between each other needs to blossom and flourish. We need the LSB and all the parts of Pacifica to work productively and progressively together. Programming change needs to be careful and incremental and keep our good strip programming and balance it with good volunteers. We should keep developing our on-line presence. Negatives to improve: We need more diverse programming, in the direction we were going in before recent management. We need management to listen to constructive criticism and try to integrate into our directions. We need to revivify the internship program that we used to have a grant for, like KPFA has. Negatives to improve: We need more diverse programming, in the direction we were going in before recent management. We need management to listen to constructive criticism and try to integrate into our directions. We need to revivify the internship program that we used to have a grant for, like KPFA has.
2. In what ways is the station moving in a negative direction, that you would want to stop or change? What changes would you work for?
  Negatives to improve: We need more diverse programming, in the direction we were going in before recent management. We need management to listen to constructive criticism and try to integrate into our directions. We need to revivify the internship program for new, especially young Volunteers that we used to have a grant for, like KPFA has.
3. What key experience, connections, skills or traits would you bring to the Local Station Board to advance the station's mission?
  Key Skills: I speak some Spanish. I have much development expertise especially in off-air fundraising that is sorely needed on this board. I have 30 years experience in working with and for KPFK. I was Membership Dir. for 10 years. I had a show, was a board op. and worked the front desk. I went to lots of seminars on development, and I could have taught many of them. I have written manuals for, taught workshops for, and managed many community volunteers, and converted manuals and forms into Spanish.
4. What ideas do you have for helping the station and the Pacifica Foundation meet the financial challenges currently being faced?
  Money Ongoing: Outreach, advertising ourselves, such as buses, billboards, grants, community events to reach into the communities, internship program with a grant as before, community partnerships, Direct Mails and renewals, collection of unpaid pledges, care and feeding of major donors, addressing the big list of why we have made less money these 7 years, branding, new logo, slogans, station identification on air and in our communities, brochures, end-of-year giving information spreading, website improvement, on-line presences, lots of ways to develop on-air fundraising (we had 10-day fundrives before, 3 times per year), volunteerism, development of each department, improve our ethics and transparency on the air, and much more. Real marketing is unobserved at Pacifica.
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