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My name is Bill Eisen and I’m a dyed-in-the-wool progressive and environmental activist as well as an enthusiastic listener and supporter of KPFK. I’m also a graduate of Cal State University at Los Angeles and I’m a CPA (ret).

Unfortunately, Pacifica’s persistent deficit spending has put it on the verge of insolvency. Unless Pacifica can get its fiscal house in order KPFK and the other stations will be required to close and cease operations. This would be extremely disappointing to the network’s many listeners and supporters who have come to rely on and to appreciate the network’s unique listener supported programming.

My financial background would enable me to advise the station, as well as the network, on how to address the network’s persistent financial problems. But I have no illusions as to whether such advice would be followed inasmuch as the network has previously received such advice from CPAs as indicated in the footnotes to the network’s audited financial statements. I’ve seen too many instances where worthy organizations have failed to heed such advice and have been forced to close their doors just because of such problems.

Regarding programming, I support an expanded news department – especially local news – as well as Pacifica’s continued provision of content to its worldwide network of 150 affiliated stations. This can only help promote peace and understanding. And I support continued online access to programming and the Pacifica Archives from computers, tablets and smart phones. Online listening continues to gain in popularity as listening surveys indicate. And such surveys can, of course, help a station to improve its programming.

As for the station’s incessant on-air fundraising I think that some listeners are getting fed up with it. So it may be more prudent for the station to gravitate toward more off-air fundraising. There are many ways to conduct such fundraising without having to resort to accepting corporate money and I have experience with such activities in connection with other nonprofits with which I have been associated.

As a committed supporter of KPFK and Pacifica’s mission, I’ll do what I can to help the station and the network to overcome financial problems and to offer improved programming.

 

Optional Questions (push the plus sign to see the answers)


In what ways are the station moving in a positive direction, that you would want to continue or perhaps improve?
I’d like to see the station expand the use of listener surveys to determine what’s being listened to and at what times and by whom. This could help the station improve its programming and expand its listener base with the added benefit that it could generate more revenue for the station. And I support continued online access to programming and the Pacifica Archives from computers, tablets and smart phones.

In what ways are the station moving in a negative direction, that you would want to stop or change? What changes would you work for?
Although the network as well as the station have apparently been making some progress toward cutting deficit spending the deficits, unfortunately, persist. The network is thus on the verge of insolvency. But I hold no illusions that the network would be willing to follow my advice and remedy its deficit spending habit. I’ve seen too many instances where worthy organizations have been forced to close their doors just because of such problems.

What key experience, connections, skills or traits would you bring to the Local Station Board to advance the stationís mission?
I have a financial backgound as a CPA, including experience with nonprofit organizations, and I have been able to advise and assist them in streamlining their operations and in operating in a financially prudent manner.

What ideas do you have for helping the station and the Pacifica Foundation meet the financial challenges currently being faced?
I’ve seen nothing to indicate that Pacifica has been able to resolve its deficit spending problem which, unfortunately, has resulted in a network on the verge of insolvency. Management knows what needs to be done but it needs a financial person, like a CPA, to tell them. Whether warnings from people like me will be enough to persuade Pacifica to remedy its deficit spending problem remains to be seen.

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