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Dear Fellow KPFK Supporters,

It has to be a team effort. The LSB and the other elements of the station and network need to rally together and minimize all this CONFLICT.

We need to address all our needs as well as the crushing oppression in this country.

You can’t spread your information without a good radio station and on-line media. Boards other than ours fundraise. It’s time MY FUNDRAISING EXPERTISE was added to this board. OFF-AIR FUNDRAISING AND DEVELOPMENT, promotion/outreach and marketing, collection of unpaid pledges, etc., I did for KPFK before, when we were having 10-DAY FUND DRIVES, 3 times per year. We shouldn’t ‘dumb down’ or ‘mellow out’ our programming just so we can increase income.

KPFK is of the information/communications arm of our communities, an OUTGROWTH of our communities. KPFK should be the Voice of, and for, our communities, and help with our struggle.

My history: I was Subscriptions/MEMBERSHIP DIR. FROM 1985-1996. We were down to 5 paid employees at KPFK and we had to pull it back from the brink of death. Then I and two others had a SHOW, about public affairs, and was a broadcast BOARD OPERATOR 1986 to 1996. Since I returned in 2009, I have volunteered as the Front Desk Receptionist, and in Membership. Now I am a Temporary Assistant in Membership. No one knows more than I about fundraising in public radio. I have been to lots of seminars over the years regarding development, and could have taught most of them. I speak enough SPANISH to chat with people, and to understand about half of what is said on the Spanish-speaking shows.

KPFK’s average listener is ‘elderly’, soon to retire. We need to keep our good STRIP PROGRAMMING that earns loyal members, while adding in more young and community VOLUNTEERS, keeping a BALANCE. We need the life-blood of the volunteers from our communities speaking and working for themselves. Also we need to keep up our journalistic STANDARDS. We used to have an INTERNSHIP Program with a director, an office, and a grant (KPFA has one).

The NEEDS of our communities include: food, shelter, Social Justice, peace, clean air, water, health care, and health information, information, communication, a voice from out communities, address the issues of people of color, women, aging, children, disabled, gender issues, spirituality, arts, leading edge ideas, voting rights, robbery by the corporations, and more.

Our communities give KPFK money, people as volunteers and staff, direction, and feedback. KPFK should give to our communities information, in radio and on the net, 24-7, on ALL their needs, and promotion of our cultures, especially in music, to listeners, sponsors and future, prospective listeners and sponsors.

I would like to have the opportunity and honor to serve on this board. I respectfully ask for your vote.

Thank You,

Sue Cohen Johnson
FROM KPFK TO THE WORLD

 

Optional Questions (push the plus sign to see the answers)


In what ways are the station moving in a positive direction, that you would want to continue or perhaps improve?
The previous manager started lots of good development projects that need to be carried on. The new recruiting of young community volunteers needs to be carried through in a way that adds to the station, and fleshes out departments in a helpful contributory way. The good-will we had between each other needs to blossom and flourish. We need the LSB and all the parts of Pacifica to work productively and progressively together. Programming change needs to be slow and incremental and keep our good strip programming and balance it with good volunteers. We should keep developing our on-line presence.

In what ways are the station moving in a negative direction, that you would want to stop or change? What changes would you work for?
No Response.

What key experience, connections, skills or traits would you bring to the Local Station Board to advance the stationís mission?
I speak some Spanish. I have much development expertise especially in off-air fundraising that is sorely needed on this board. I have 30 years experience in working with and for KPFK. I was Membership Dir. for 10 years. I had a show, was a board op. and worked the front desk. I went to lots of seminars on development, and I could have taught many of them. I have written manuals for, taught workshops for, and managed many community volunteers.

What ideas do you have for helping the station and the Pacifica Foundation meet the financial challenges currently being faced?
Outreach, advertising ourselves, buses and bus benches, billboards, grants, internship program with a grant as before, community partnerships, Direct Mails and renewals, collection of unpaid pledges, care and feeding of major donors, addressing the big list of why we have made less money these 7 years, branding, new logo, slogans, station identification on air and in our communities, brochures, end-of-year giving information spreading, website improvement, on-line presences, lots of ways to develop on-air fundraising (we had 10-day fundrives before, 3 times per year), volunteerism, development of each department, improve our ethics and transparency on the air, and much more.

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