Dear Fellow KPFK Supporters,
It has to be a team effort. The LSB and the other elements of the station and network need to rally together and minimize all this CONFLICT.
We need to address all our needs as well as the crushing oppression in this country.
You can’t spread your information without a good radio station and on-line media. Boards other than ours fundraise. It’s time MY FUNDRAISING EXPERTISE was added to this board. OFF-AIR FUNDRAISING AND DEVELOPMENT, promotion/outreach and marketing, collection of unpaid pledges, etc., I did for KPFK before, when we were having 10-DAY FUND DRIVES, 3 times per year. We shouldn’t ‘dumb down’ or ‘mellow out’ our programming just so we can increase income.
KPFK is of the information/communications arm of our communities, an OUTGROWTH of our communities. KPFK should be the Voice of, and for, our communities, and help with our struggle.
My history: I was Subscriptions/MEMBERSHIP DIR. FROM 1985-1996. We were down to 5 paid employees at KPFK and we had to pull it back from the brink of death. Then I and two others had a SHOW, about public affairs, and was a broadcast BOARD OPERATOR 1986 to 1996. Since I returned in 2009, I have volunteered as the Front Desk Receptionist, and in Membership. Now I am a Temporary Assistant in Membership. No one knows more than I about fundraising in public radio. I have been to lots of seminars over the years regarding development, and could have taught most of them. I speak enough SPANISH to chat with people, and to understand about half of what is said on the Spanish-speaking shows.
KPFK’s average listener is ‘elderly’, soon to retire. We need to keep our good STRIP PROGRAMMING that earns loyal members, while adding in more young and community VOLUNTEERS, keeping a BALANCE. We need the life-blood of the volunteers from our communities speaking and working for themselves. Also we need to keep up our journalistic STANDARDS. We used to have an INTERNSHIP Program with a director, an office, and a grant (KPFA has one).
The NEEDS of our communities include: food, shelter, Social Justice, peace, clean air, water, health care, and health information, information, communication, a voice from out communities, address the issues of people of color, women, aging, children, disabled, gender issues, spirituality, arts, leading edge ideas, voting rights, robbery by the corporations, and more.
Our communities give KPFK money, people as volunteers and staff, direction, and feedback. KPFK should give to our communities information, in radio and on the net, 24-7, on ALL their needs, and promotion of our cultures, especially in music, to listeners, sponsors and future, prospective listeners and sponsors.
I would like to have the opportunity and honor to serve on this board. I respectfully ask for your vote.
Sue Cohen Johnson
FROM KPFK TO THE WORLD