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Hello, my name is Clayton “Jeff” Jeffries and I have been a business owner for the last 35 years and a musician for the last 50 years. I’d like to see KPFK reach out to the community through the use of musicians, artists, movies, book and speaking events. These are all too infrequent at the moment.

As a business owner I understand the balance between expenses and goals and how to navigate between the two.

As a musician I understand the creative process. I also understand how much the artists’ want to have a platform to contribute to. Remember, their goals are very close to the goals KPFK espouses and both can be vital to each other.

These events can be helpful for fundraising and can go on all year without lengthy on air fundraising. They’re also a lot more fun.

I have organized speaking and musical/art events [not just played at them] so I have operational understanding of all the parts that make them work.

Additionally I would like to use these skills to bring the 20-30 year olds into the fold [they are the most potentially active generation since the 60’s] and to re-engage the existing membership with the one thing everyone agrees with: Aesthetics.

I’d also like to help move KPFK forward in these directions:

1] Set up multiple fund raising streams.

2] Computerize the membership lists so the Station can stay in communication with the members.

3] Create “cards” with the individual members’ numbers so both the members and the Station can know exactly when their annual memberships are due. In addition, these cards can be used for discounts to events and for other rewards.

4] Reward the listeners with “gifts” [like cds, books or tickets] for calling in to the shows—not just selling them stuff when the Station wants money.

5] Create and/or expand the Stations mailing list [not just the membership—more like a “Friends of KPFK”].

6] Utilize the artistic community to engage the membership and general public [Not just the membership few].

This is Hollywood. Let’s put on a show!

Everyone, rightly, complains about the amount of time spent fundraising. These actions would take the pressure off the On Air personalities and spread the income over the whole year.

I would also like to ensure that the Station is not being used as a cash machine for some people to hoc their books and products. I would like to ensure that KPFK is getting their fair share of the fundraising dollars.

And, for too long it seems, the Board and the Management have been at odds with each other. I would like to help smooth this relationship out for the benefit of all.

I realize I’m a different voice to the social activists that have served on the Board [and served it well in many cases] but maybe it’s time for something new.

Please consider my candidacy for the Local Station Board.

 

Optional Questions (push the plus sign to see the answers)


In what ways are the station moving in a positive direction, that you would want to continue or perhaps improve?
The station has finally moved into the 21st century with its sustaining membership.
This is a good start.

In what ways are the station moving in a negative direction, that you would want to stop or change? What changes would you work for?
Everyone, rightly, complains about the amount of time spent fundraising; Multiple avenues of fund raising would take the pressure off the on air personalities and spread the income over the whole year. I would also like to ensure that the station is not being used as a cash machine for people to hawk their books and products. I would like to ensure that KPFK is getting their fair share of the fund raising.

What key experience, connections, skills or traits would you bring to the Local Station Board to advance the station's mission?
No Response

What ideas do you have for helping the station and the Pacifica Foundation meet the financial challenges currently being faced?
1] Set up multiple fund raising streams, 2] Computerize the membership so the station can stay in communication with their members. 3] Create and/or expand the stations mailing list [not just the membership]. 4] reward the listeners with “gifts” [like cd’s or books] for calling in to shows [like KCRW], not just selling them stuff when you want money [the station should get these “rewards” for free]. 5] Utilize the artistic community to engage the membership. This is Hollywood—-Put on a show!

So, what do you think ?