Hi. I am Sandy Childs, and I am asking for your vote for KPFK’s Local Station Board. As a two decades lover of, avid listener to, and devoted volunteer at KPFK, I have a vested interest in helping keep KPFK on air. I need KPFK. It has taught me more than I learned in school, and daily keeps me better informed than any other media outlet.
I am aware of the station’s financial straits, and feel that in order to keep the station viable and on air we must keep our reputation for integrity, honesty in reporting, and quality programming. That is the why when people find us on the dial, they keep coming back.
Austerity measures, (laying off paid staff and trying to run the station and programs with volunteers), is the exact wrong direction to take us. Award winning professors of economics such as Paul Krugman, Richard Wolff, Joseph Stiglitz, or Robert Reich have told you what they think about the efficacy of economic austerity for countries. It doesn’t work for business, either. Austerity will kill the station. We simply need to sell a great product, so that we become in demand again. And we need to promote the station, while searching for more funding, so we can have fewer on air fund drives that are driving away our listeners.
Using amateur volunteers to produce programs won’t save the station money, it will lose listeners and end up costing us more, as in penny wise, dollar stupid. We need to cut the length and frequency of our on air drives with alternative income sources. We really need a full time development and PR person.
The volunteer programming during the last pledge drive earned the station no pledges. The programmers had agendas and causes they were passionate about, but they forgot that you must attract listeners’ interest. With so many different venues and choices today, we have to be good enough to get attention and to keep it. If we present droning talking heads, no matter how well meaning, the dial is switched quickly.
My college major in journalism, taught me to get your audience’s attention, be interesting. And with my years of experience in TV production and in writing and film and TV development, I know what interests an audience and what puts it to sleep. Good intentions do not pay the bills. As we know, the road to hell is paved with good intentions. Cutting costs does not pay the bills. Good programming which grabs people and makes them want to give and tell their friends, pays the bills.
Even a non-profit radio station or network must be run as a business, and bottom line in any business is to bring in more money than is spent. So, the bottom line for KPFK’s survival is broadcast programming listeners want to hear. Good product, good income.
Thank you for your vote to help me help KPFK stay alive and on air.