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My name is Sabrina Jacobs and I am a staff candidate for the local station board of KPFA. I have a BA in Broadcasting from San Francisco State University along with five years of experience volunteering at the station starting as an intern with the Morning Show and Flashpoints and moving on to the news department. In 2012, I started hosting and producing the Morning Mix. I was moved in 2014 to the 3:30 pm slot on Mondays and created “A Rude Awakening”. This show, much like Morning Mix, focuses on political and cultural affairs on local, national and international levels.

If elected to the Local Station Board I will apply my cumulative knowledge of station politics and
broadcasting savvy to better enrich the listeners experience. I will do my best to address listeners concerns and quell decades of discontent by maintaining an honest dialogue with my fellow board members, my fellow KPFA’ers and the community. My main course of action will be to push for the creation of a development director position. This will enable management to focus on other areas that need attention within the station. This position can begin on a volunteer basis. When that person has proven their ability to add new sources of income they can be hired on a contractual basis.

Another point that I would like to address if elected to the board would be the need for more communication between management and the unpaid staff. This would entail a part time paid position that would liaise between the two parties. They would ensure that grievances on both sides are addressed and the bylaws are being followed.

When funding has been secured and a solid mode of communication is established, we can move on to other areas of importance to improve and strengthen the station.

Optional Questions


In what ways are the station moving in a positive direction, that you would want to continue or perhaps improve?
I feel that the station is moving in a positive direction in revamping the website and allowing more control of each show’s host to feature themselves and descriptions of what they are presenting each week. Another positive step is the elimination of one on-air fund drive this year. If elected to the board I would do my best to foster a development director position so we are able to keep moving in the direction of providing quality programming rather than inundating our listeners with constant requests for money each year.

In what ways are the station moving in a negative direction, that you would want to stop or change? What changes would you work for?
There is a complete lack of communication at the station due to the various factions that exist. If
elected I would do my best to bridge those gaps and create and honest dialogue.

What key experience, connections, skills or traits would you bring to the Local Station Board to advance the station's mission?
I have over five years of experience working as volunteer programmer. I host and produce a
political and cultural affairs show called “A Rude Awakening”. I also have a BA in Broadcasting
which I have applied on many levels to my show. In addition, I have worked in many different
capacities at KPFA starting as an intern for the Morning Show and Flashpoints, then as a news
reporter and on to my present position as a host and producer. Externally, this has given me a
unique experience in the creation of content that our listeners hear on a daily basis as well as
enabled me to connect with the listenership. Internally, this experience has given me a unique
understanding of the factionalized groups and incredible individuals that exist within the station.

What ideas do you have for helping the station and the Pacifica Foundation meet the financial challenges currently being faced?
To echo my answer to question number one, it is imperative that we push for the creation of
development director position in order to gain some traction on the financial front. There must be one person who is dedicated to finding the money that we all know is out there to keep the station afloat. This can be done on a part-time basis and moved to a permanent position once this person has been able to secure funding for the position.

So, what do you think ?