My name is Roberta Eidman. I am a Progressive.
Professionally, I was a Healthcare IT consultant with a Master in Public Health from UCLA. For several years, I taught Adult Ed at LAUSD in the Older Adults and ESL programs.
Los Angeles is a diverse community of social justice and political activists. We care about environment, education, health and culture. Given the state of corporate media, Los Angeles must have a high-quality and reliable media source for the type of content Progressives and independent thinkers like KPFK subscribers demand. Unfortunately, KPFK is struggling to be that outlet.
Listeners are flipping the dial; never-ending fund drives frustrate even loyalists. Reliance on steroidal premiums is undermining our success; worse, we are not reliably fulfilling those premiums. We are close to broke. Conditions are worse than in 2012 when I first stepped forward to run for the Local Station Board. As we know, KPFK’s 2012 election failed due to lack of quorum. That is ominous.
In 2015, change could come. With new faces, less factionalism and greater flexibility a fresh start is possible. We can begin by treating each other with respect and professionalism. As a board member, I’d emphasize revenue, ethical and staff concerns. This is needed if we want to win back subscribers, grants and state funding. If Bylaws need review, we should review them.
Programming and ratings are problematic. Evidence suggests KPFK is falling behind in its mission to reach the public. Ratings are not published, but clearly subscriptions are down, and falling. There are many robust discussions as to schedules and placements. The public is letting us know: Ideology alone doesn’t create engaging. As a board member, I would hold station management and on-air hosts accountable for ratings, subscriber retention and listener feedback. Without that discipline, KPFK could fold.