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Contact Sue Goodwin
Staff Candidate for the WPFW Local Station Board
Statement
Since I moved to Washington in 1979 and first volunteered with WPFW, the station has been a constant and treasured resource personally and professionally. In the spirit of giving back, serving on the board would be an opportunity to support the programmers and staff in continuing their exceptional work and in their aspirations. It would be an opportunity to engage creatively and effectively in tapping the potential for WPFW to reach a much bigger audience. And it would be an exciting opportunity to engage our community of staff, programmers and listeners in conversations about new directions and projects that we want to take on as we respond to the changing political climate of our city and our nation. And finally, the opportunity to advance social justice through radio is a privilege I never take for granted. It would be an honor to serve.
Answers to Candidate Questionnaire
1. What experience, connections, skills or traits would you bring to the local station board to advance the station's mission?
  My experience includes over twenty years working as an editor and producer at National Public Radio in both news and arts programming. Prior to that, I served ten years at the Institute for Policy Studies as director of public programs.


That work translates into decades of building relationships with local and national activists and progressive policy advocates who can inform our work both on air and off. The skills I have developed over time cover every aspect of radio production with a concentration in news. In addition, I have a strong record in managing teams both in the context of daily news, and the context of long range programming and project development.


The traits I bring begin with a passion for radio that goes back to my college days as a DJ. As a journalist and producer, I bring a deep commitment to the kind of public affairs programming we do at WPFW, and a belief that it is an essential to the citizens of our city. As a leader, my strength has been to build and work in collaborative teams that allow everyone at the table to contribute in ways that authentically value their experience.
2. What do you appreciate and value in the station's current operations?
  WPFW is on the air every hour of every day through the work of small staff stretched to its limit, and this truly exceptional pool of volunteer programmers willing to donate their time to produce exceptional programming. I value the commitment and the coordination it takes to make this work day after day.
3. What would you like to see improved or changed in the station's current operations?
  I would like to see more opportunities for collaboration among staff and programmers in the interest of sharing our best practices and collective resources in meeting the challenges of the daily work, and envisioning how we want to improve and grow.
4. Describe what you anticipate would be your top three priorities or areas of focus if you were elected to the local station board.
  First, I would want to have the kind relationship with every staff member and programmer that makes me aware of their strengths, potential and needs so that the board is best positioned to be responsive to those needs and aspirations.

Secondly, I would want to focus heavily on building awareness of the station in our community and expanding our listener base. I am convinced the unique blend of jazz and justice we offer is a natural fit not only to residents who have been here for years, but for the never ending stream of newcomers who make their way to DC often to work on the social justice issues we address. More people need to know we are here, and I want to be a part of that effort.

Thirdly, I want to explore the avenues available to us to effectively connect with young listeners who are growing up in a media environment so different from many of us. What does that mean for the way we produce and platform our work so that we are building an audience that will sustain us in the future?
5. Sustainability is an important part of any nonprofit operation. What are your thoughts on how the board can help to improve the station's financial footing?
  My focus here would be on building the listener base, and then with very thought out strategies, build the kind of loyalty that translates into success during pledge drives. That kind of loyalty is becoming ever more important in the context of an ever growing expansion of media options online.
6. Is there anything else you would like prospective voters to know?
  No.
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