| Answers to Candidate Questionnaire |
| 1. |
In what ways is your station moving in a positive direction, that you would want
to continue or perhaps improve? |
| |
I think that efforts to include listener input and to try to democratize the station are positive. I also have seen efforts to expand the signal reach of the station into parts of Santa Cruz and towards Sacramento. If expanded coverage of a signal area was followed by a significant outreach effort, we could really increase the listenership. |
| 2. |
In what ways is your station moving in a negative direction, that you would want
to stop or change? What changes would you work for? |
| |
I am worried that we are not implementing a plan to develop the capacity of the station. We need a comprehensive plan to re-design the way that our news and information are transmitted (digitally, via social media, etc) and to commit ourselves to bringing KPFA into the 21st century. This must be followed with a Development Plan that includes grant writing, alternatives to fund drives and new ways of being a "member" of KPFA online. |
| 3. |
What key experience, connections, skills or traits would you bring to the
Local Station Board to advance the station’s mission? |
| |
I have been a community organizer for almost 30 years. I am also a school teacher. These key experiences have taught me that in order to move a community of people in a new direction, they must be prepared, educated, engaged and agree to go there. If we want to move KPFA into truly new and bold new styles of information delivery, we must give our listeners time to adapt and they must see and share the vision. We must use the airwaves to educate our listeners about the possibilities of new media and allay their fears about changing technologies. |
| 4. |
What ideas do you have for helping the station and the Pacifica Foundation meet the financial challenges currently being faced? |
| |
I have voted in each of my three years on the board for the hiring of a Development Director. I want there to be a plan that all groups within the KPFA community can get behind and support. I have circulated a plan to move our membership to become more of an online membership with access to "premiums" all year long via the web. I want Pacifica to start a membership for people who want access to the Pacifica Radio Archive so that we can generate money from members who want to access the historical recordings that Pacifica has maintained. We have so much to offer our listeners that, if we just organize and agree amongst ourselves, we could easily generate more than enough revenue to keep KPFA and Pacifica afloat. |