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Contact Tom Rota
Listener Candidate for the KPFK Local Station Board
Why am I running for KPFK local station board?

When I was 17 in 1969, I started volunteering at KPFK by answering phones and taking pledges. In six months they taught me to edit tape and proof news copy. Soon after that I had my 3rd class broadcast license and was operating the board and filling in doing an occasional music show on Saturday nights. Not only did I learn radio at a very young age, but I also learned how to work as a team with a wonderful family of programmers. I realized how much love that the KPFK family has for this county and what it stands for and for communicating truth and sanding up for democracy at all cost.

That was a lot for a little 17 year old kid to process. However, KPFK changed my life by opening my mind to what is really going on in the world behind the scenes. Pacifica is our last free speech media outlet of its kind and we must do everything we can to protect it. If I got this much value from listing to KPFK, imagine how many other listeners lives it has touched over the years. Ideas can change people and people can change the world!

I love radio and I have a background in audio engineering and studio recording so I am not new to the environment.

It is now my turn to give back and help KPFK when they need help the most by bringing some fresh ideas to the table that will, hopefully, not only help save KPFK financially, but to help it to grow into everything that it can be.
Answers to Candidate Questionnaire
1. What experience, connections, skills or traits would you bring to the local station board to advance the station's mission?
  Since I have been listening to the station for a very long time I have several ideas to bring to the table for fundraising and promotion to attract more listeners. People in this country are searching for truth and knowledge and I have some thoughts on how we can bring more ears to the station. Brainstorming and thinking outside the box can take things like fundraising to a whole new level.
2. What do you appreciate and value in the station's current operations?
  Literally everything! The station has developed a very professional presentation and format over the years whose programs can have value for anyone who listens.
3. What would you like to see improved or changed in the station's current operations?
  Less need for on-air fundraising which would make more space for the programming that the station already provides. A lot of people tune out during the long but necessary fund drives. That's not good. Also, try to extend some of the programs that are now aired in a short format (30 minute or one hour versions of 3 hour programs).
4. Describe what you anticipate would be your top three priorities or areas of focus if you were elected to the local station board.
  1. Bring in new ideas for fundraising that have never been tried.

2. Create an online forum for listener feedback. It is very important to hear what the listeners and supporters have to say about the direction of the station and its programming.

3. Help to define a reasonable budget that the station can stick to that can prioritize paying off the station's debts and becoming solvent.
5. Sustainability is an important part of any nonprofit operation. What are your thoughts on how the board can help to improve the station's financial footing?
  See #4 above
6. Is there anything else you would like prospective voters to know?
  We all know how important it is to keep KPFK on the air. To do that will take a lot of fundraising which will require some creative imagination and lot of hard work and focus on the priority of the station's finances. But I believe with the right approach, and if we we can get a local station board together on the same page, it can also be an exciting and fun experience!

Thanks for taking the time to read this.
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