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Contact John Cromshow
Staff Candidate for the KPFK Local Station Board
Statement
As an unpaid staff member, I host Politics or pedagogy? Yes, it takes hard work and many hours to put a show together.
Without the support of other volunteers and paid staff members KPFK would not be on the air.
In today’s competitive media market KPFK, and all of Pacifica, is unique - listener-sponsored with no corporate ties.
Fund Drives have become our bread and butter. That’s much better than selling air time.
Years ago a listener contest was held for the best statement representing KPFK. The winning entry was, “Powered by the people!” Yes, when we are true to our mission we will attract more listeners. More listeners, more listener-sponsors.
I conclude my three-minute Education Report, “On KPFK you hear more than a sound bite. That’s education. That’s our mission.”
Pease vote for me, John Cromshow. I would be honored to represent you.
Answers to Candidate Questionnaire
1. What experience, connections, skills or traits would you bring to the local station board to advance the station's mission?
  I started as a volunteer in the KPFK News Room in 2003. I learned how to produce short news segments. In 2008 I put together my first one hour, Politics or pedagogy? I have been writing a weekly newspaper. As a lifelong teacher I understand the value of education.
2. What do you appreciate and value in the station's current operations?
  The fact that we hear so many voices and points of view is unique in today’s competitive media market. As a bilingual teacher I enjoy KPFK Spanish broadcasting and also appreciate the important contribution it makes in Los Angeles. On KPFK people are free to express their point of view.
3. What would you like to see improved or changed in the station's current operations?
  Fund Drives could be strengthened if a portion of regular programming is always on at the top and bottom of the hour. That way Fund Drive programming could be a part of the listener’s experience. We need a support network within the KPFK volunteer community. Involve the listeners.
4. Describe what you anticipate would be your top three priorities or areas of focus if you were elected to the local station board.
  My top three priorities are:
1. listening and responding to Staff concerns 2. learning what we can apply from successful programs on Pacifica 3. communicating clearly and fairly on the LSB
5. Sustainability is an important part of any nonprofit operation. What are your thoughts on how the board can help to improve the station's financial footing?
  Putting priority on developing good Fund Drive programming. Communicating with our listener sponsors using email, phone calls, outreach events and social media. Developing and testing strategies to increase our sustainer base.
6. Is there anything else you would like prospective voters to know?
  I served on the LSB as Chair about fifteen years ago. I’ve learned a lot since then and would welcome again having the opportunity to work with people on the LSB.
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